|About the Book|
This masterwork on crisis communication and reputation risk was selected as one of 30 Best Business Books of 2013 by Soundview Executive Book Summaries.Jim Lukaszewski -- nationally recognized PR expert, executive coach, often called AmericasMoreThis masterwork on crisis communication and reputation risk was selected as one of 30 Best Business Books of 2013 by Soundview Executive Book Summaries.Jim Lukaszewski -- nationally recognized PR expert, executive coach, often called Americas Crisis Guru, and noted by Corporate Legal Times as one of 28 experts to call when all hell breaks loose -- advises exactly what to do, what to say, when to say it, and when to do it, while the whole world is watching. The book is endorsed by the Business Continuity Institute.In this industry-defining book on crisis management and leadership recovery, Lukaszewski jump-starts the discussion by clearly differentiating a crisis from other business interruptions and introduces a concept rarely dealt with in crisis communication and operational response planning: managing the victim dimension of crisis.Delivered in his straight-talking style and backed with compelling case studies, Lukaszewski On Crisis Communication is your guide to preparing for a crisis and the explosive visibility that comes with it. Using case studies, examples and templates, he explains how to build a crisis management plan and how to put it into action in the real world of media scrutiny, social media, activists, and litigation.Lukaszewski distills four decades of experience into 10 chapters of field-tested how-tos, practical tools, tips, charts, checklists, forms, and templates and teaches you:• How crises create victims- • To avoid the toxicity of silence-• To overcome the abusive, intrusive and coercive behavior of bloviators, bellyachers, back-bench bitchers, the media, activists and critics-• To drive attorneys to settle instead of litigate- • Apology is the atomic energy of empathy-• Simple, sensible, sincere, constructive, positive techniques to reduce contention and to succeed!Chapter learning objectives- discussion questions- case studies- real-life examples- and glossary facilitate college and professional development classroom use.James E. Lukaszewski, ABC, APR, Fellow PRSA, was named among the 100 Top Thought Leaders of 2013 by Trust Across America- profiled in Living Legends of American Public Relations (2008)- cited in PR Week as one of 22 crunch-time counselors who should be on the speed dial in a crisis- and listed in Corporate Legal Times as one of 28 Experts to Call When All Hell Breaks Loose. He was invited by Penn State University to speak at its 2013 Bronstein Lecture in Ethics and Public Relations and recognized by the Minnesota Chapter of Public Relations Society of America with the Donald G. Padilla Distinguished Practitioner Award for his role as a PR educator, ethicist, and ambassador. His popular PRSA (Public Relations Society of America) and IABC (International Association of Business Communicators) seminars and webinars have been attended by thousands.A must-read for anyone who might be called upon to respond to a crisis one day - which in reality is virtually everyone with current or future management responsibilities. - Lyndon Bird, FBCI, Technical Director, The Business Continuity InstituteLukaszewskis book should be compulsory reading for leaders, aspiring leaders, and students of the business game. - Steve Harrison, Non-Executive Chairman, Lee Hecht HarrisonAn international thought leader in crisis communication for four decades, Jim is one of the most knowledgeable people on earth about crisis management. - Jay Rayburn, PhD, APR, CPRC, Fellow PRSA, Division Director, School of Communication, Florida State UniversityWhen Im asked what business professionals or students should read in the area of crisis communication, I always say, Buy anything by Jim Lukaszewski.